Even though it should... It won't happen. Landry isn't even a name considered for the streets near the team's stadium.

THIS JUST IN:

"a 12-year sponsorship deal with Miller Brewing Co. could be worth $8 million annually, according to the Sports Business Journal. Many millions more are expected to come with a naming rights deal that has yet to be announced." Source: http://www.dallasnews.com/sharedcontent/dws/dn/latestnews/stories/060108dnmetstadiumupdate.32c5d36.html

"The Dallas Cowboys have requested that Arlington change the names of two streets near the team’s $1.1 billion stadium to Cowboys Way and Legends Way.  Baird Farm Road between Interstate 30 and Division Street would be temporarily changed to Legends Way and eventually renamed for the company that purchases the stadium naming rights.  Cowboys officials have said they are discussing naming rights with several companies but declined to comment further. Arlington officials have confirmed that AT&T is one of the companies." Source: http://www.dallasnews.com/sharedcontent/dws/news/localnews/cowboysstadium/stories/050808dnspocowstreet.dad1cace.html

I think one of the biggest PR achievements for a company would be to buy the naming rights...which includes the name of the street the stadium is on (address) ... and advertising space at the stadium for years... Go ahead and name the street after the company, put up the advertisements at the stadium, etc. and then have that company's executives publicly announce that THEY chose to honor the Cowboys legacy by selecting the name as Landry. With their name on the street/address for the stadium...they'd get free advertising with every press release/letter sent out by the Cowboys...every time someone looked up the stadium on a map or bought tickets... and asked for directions to it.

Also, any company who bought the rights decades later would have a hell of a time changing the name without losing face, and it would win the original company customers for life. I know if say a company like Ford did that, I'd never buy another brand of vehicle. If AT&T did it, I'd even come back as a customer, although I've refused to patronize their business after they outsourced jobs overseas and laid off members of my family a few decades ago.

...Just one consumer's opinion, but I bet others would agree.

1352...even if it Doesn't work...we will all feel like we did our part to remember the winningest coach this franchise has ever seen!  We miss you Tom...Rest in Peace.

THat would be very honorable if a conglamorate honored Landry by going that route.  I'd surely support that company if they did that.  However, most are about the bottom line and could care less and want their name on the stadium.  I can see it now...Cowboys AT&T Stadium or Miller High Life Stadium. 

We'll see.  I guess Jerry Jones will pick one sometime within the year. 

it seems only the natural thing to do. Mr. Jones seems to be purely buisness.

   He stabbed my heart to bring to our camp and team. He that mocked the Star on our field. Twice, then trhice after being told by a Cowboy immortal. Not in our house, respect this. If nothing at all.

 He can say what he wants to say, as if this is what he meant.

This is what he did, and slapped the face of a True Cowboy. Emmit Smith.You might want to say, "bridge under the water".

 He did itTwice, then thrice when approached by Teague.#31

    He has never won a Super Bowl. After falling flat on his face, he asks the team that he "sowed his oats" with.

   Would Tom Landry have allowed this.

This spectacle of Strength & Agility, in the size of a black panther.

   Against the fleetful gazelle, or the charging rhino. He has accomplished both tactics, against him.

   Terrel Owens. I would have to say yea. he was innovative, resourceful and discipline to try to do what best at his disposal. Put the team together. Let us train them. Envelope them. Put it to the test. This is my best team right now

Let us cut the Cake. Jerry is almost telling you Yes He pays back in spades. Almost rewarding. Why you ask.

Jerry Jones is Buisness. And Buisness is Buisness.

Forget About It. Tom Landrys Legendary Ring of Honour.   

I have been a big believer of this idea ever since Coach was inducted into the Ring of Honor. I've used "landrystadium" as a screen name and email address since then, as well. I had a letter to the editor published about it in the Sporting News the following week. THANK YOU for your efforts.

I agree with most that, while altogether fitting and proper, it won't happen. Not in today's world. However, I wholeheartedly agree with bcbloyd's idea of a sponsor including Mr. Landry's name in their deal. The Cowboys are the only corporate entity that I allow to influence my choices as a consumer. I buy from their sponsors whenever faced with a choice. I would make an exception for whomever buys the naming rights to the stadium, if Tom Landry is left out. Assuming it is a company that has competition, that is. I just feel very strongly about it.

We have lost too many memorials in modern-day sports. The idea of selling the naming rights to Wrigley Field was floated recently here in Illinois. There, of course, was an uproar from the fans, as there should have been. I also agree with some of the petition signers that the Cowboys are too good for this. A generic corporate logo on the stadium of the world's premier sports franchise feels, in a word, common. And we are anything but. I concede that, to remain the premier franchise, Mr. Jones has to regularly generate new revenue and he has been labeled a maverick, revolutionary, and innovator in his efforts to do so at Texas Stadium. He can remain competitive and look to the future, while also giving a deserved nod to the past here.

Thanks again and keep the faith.

 Rob

landrystadium:

I have been a big believer of this idea ever since Coach was inducted into the Ring of Honor. I've used "landrystadium" as a screen name and email address since then, as well. I had a letter to the editor published about it in the Sporting News the following week. THANK YOU for your efforts.

I agree with most that, while altogether fitting and proper, it won't happen. Not in today's world. However, I wholeheartedly agree with bcbloyd's idea of a sponsor including Mr. Landry's name in their deal. The Cowboys are the only corporate entity that I allow to influence my choices as a consumer. I buy from their sponsors whenever faced with a choice. I would make an exception for whomever buys the naming rights to the stadium, if Tom Landry is left out. Assuming it is a company that has competition, that is. I just feel very strongly about it.

We have lost too many memorials in modern-day sports. The idea of selling the naming rights to Wrigley Field was floated recently here in Illinois. There, of course, was an uproar from the fans, as there should have been. I also agree with some of the petition signers that the Cowboys are too good for this. A generic corporate logo on the stadium of the world's premier sports franchise feels, in a word, common. And we are anything but. I concede that, to remain the premier franchise, Mr. Jones has to regularly generate new revenue and he has been labeled a maverick, revolutionary, and innovator in his efforts to do so at Texas Stadium. He can remain competitive and look to the future, while also giving a deserved nod to the past here.

Thanks again and keep the faith.

 Rob

Excellent post. Very well said

landrystadium:

I have been a big believer of this idea ever since Coach was inducted into the Ring of Honor. I've used "landrystadium" as a screen name and email address since then, as well. I had a letter to the editor published about it in the Sporting News the following week. THANK YOU for your efforts.

I agree with most that, while altogether fitting and proper, it won't happen. Not in today's world. However, I wholeheartedly agree with bcbloyd's idea of a sponsor including Mr. Landry's name in their deal. The Cowboys are the only corporate entity that I allow to influence my choices as a consumer. I buy from their sponsors whenever faced with a choice. I would make an exception for whomever buys the naming rights to the stadium, if Tom Landry is left out. Assuming it is a company that has competition, that is. I just feel very strongly about it.

We have lost too many memorials in modern-day sports. The idea of selling the naming rights to Wrigley Field was floated recently here in Illinois. There, of course, was an uproar from the fans, as there should have been. I also agree with some of the petition signers that the Cowboys are too good for this. A generic corporate logo on the stadium of the world's premier sports franchise feels, in a word, common. And we are anything but. I concede that, to remain the premier franchise, Mr. Jones has to regularly generate new revenue and he has been labeled a maverick, revolutionary, and innovator in his efforts to do so at Texas Stadium. He can remain competitive and look to the future, while also giving a deserved nod to the past here.

Thanks again and keep the faith.

 Rob

Wrigley Field just may have been the first ballpark to carry a corporate name, considering at the time the owner of the team was P. K. Wrigley, owner of Wrigley's Chewing Gum. I agree renaming Wrigley Field at this point is just insane. The home of the Cubs with the ivy covered outfield walls and the hand operated scoreboard in center field could never go by any other name.

Since the Dallas Cowboys organization is building the premier stadium in the country, it is also equally insane not to name it after Tom Landry, the coach that is responsible for making this organization known as "America's Team". A new stadium without his name on it to honor all he has done for this teams legend is totally unacceptable and disrespectful.  

landrystadium:

I have been a big believer of this idea ever since Coach was inducted into the Ring of Honor. I've used "landrystadium" as a screen name and email address since then, as well. I had a letter to the editor published about it in the Sporting News the following week. THANK YOU for your efforts.

I agree with most that, while altogether fitting and proper, it won't happen. Not in today's world. However, I wholeheartedly agree with bcbloyd's idea of a sponsor including Mr. Landry's name in their deal. The Cowboys are the only corporate entity that I allow to influence my choices as a consumer. I buy from their sponsors whenever faced with a choice. I would make an exception for whomever buys the naming rights to the stadium, if Tom Landry is left out. Assuming it is a company that has competition, that is. I just feel very strongly about it.

We have lost too many memorials in modern-day sports. The idea of selling the naming rights to Wrigley Field was floated recently here in Illinois. There, of course, was an uproar from the fans, as there should have been. I also agree with some of the petition signers that the Cowboys are too good for this. A generic corporate logo on the stadium of the world's premier sports franchise feels, in a word, common. And we are anything but. I concede that, to remain the premier franchise, Mr. Jones has to regularly generate new revenue and he has been labeled a maverick, revolutionary, and innovator in his efforts to do so at Texas Stadium. He can remain competitive and look to the future, while also giving a deserved nod to the past here.

Thanks again and keep the faith.

 Rob

 Well stated.   I couldn't agree with you more.  We'll just have to wait and see what happens in the coming months.  Hopefully, tradition will outweigh the bottom dollar.

67CowboysFan:

landrystadium:

I have been a big believer of this idea ever since Coach was inducted into the Ring of Honor. I've used "landrystadium" as a screen name and email address since then, as well. I had a letter to the editor published about it in the Sporting News the following week. THANK YOU for your efforts.

I agree with most that, while altogether fitting and proper, it won't happen. Not in today's world. However, I wholeheartedly agree with bcbloyd's idea of a sponsor including Mr. Landry's name in their deal. The Cowboys are the only corporate entity that I allow to influence my choices as a consumer. I buy from their sponsors whenever faced with a choice. I would make an exception for whomever buys the naming rights to the stadium, if Tom Landry is left out. Assuming it is a company that has competition, that is. I just feel very strongly about it.

We have lost too many memorials in modern-day sports. The idea of selling the naming rights to Wrigley Field was floated recently here in Illinois. There, of course, was an uproar from the fans, as there should have been. I also agree with some of the petition signers that the Cowboys are too good for this. A generic corporate logo on the stadium of the world's premier sports franchise feels, in a word, common. And we are anything but. I concede that, to remain the premier franchise, Mr. Jones has to regularly generate new revenue and he has been labeled a maverick, revolutionary, and innovator in his efforts to do so at Texas Stadium. He can remain competitive and look to the future, while also giving a deserved nod to the past here.

Thanks again and keep the faith.

 Rob

Wrigley Field just may have been the first ballpark to carry a corporate name, considering at the time the owner of the team was P. K. Wrigley, owner of Wrigley's Chewing Gum. I agree renaming Wrigley Field at this point is just insane. The home of the Cubs with the ivy covered outfield walls and the hand operated scoreboard in center field could never go by any other name.

Since the Dallas Cowboys organization is building the premier stadium in the country, it is also equally insane not to name it after Tom Landry, the coach that is responsible for making this organization known as "America's Team". A new stadium without his name on it to honor all he has done for this teams legend is totally unacceptable and disrespectful.  

The point about Wrigley, I'll quibble with just a little. One of Sam Zell's (the current owner, only because the team came in the package when he bought the Chicago Tribune) arguments for selling the naming rights was that Wrigley Chewing Gum had gotten free advertising for 82 years. While the name "Wrigley Field" certainly has not done anything to lessen the visibility of the brand, the field was actually renamed "Wrigley Field" in honor of its then-owner William Wrigley, Jr. It had been renamed "Cubs Field" six years earlier when the Wrigleys bought the team. So, the purists argued with Zell that the name was in honor of the man, not the company, although, as I stated, the connection surely did not hurt the bottom line of the company.

Okay, back to the Cowboys!

count me in. "Landry Field" yep thats sounds good, a real ring to that. ...my second choice would be "Americas Stadium".where else would Americas team play.

I think Landry Stadium would be cool, but lets be realistic the chances of that happening slim to non guys!

flcowboy:

I think Landry Stadium would be cool

billbates:

count me in. "Landry Field" yep thats sounds good, a real ring to that. ...my second choice would be "Americas Stadium".where else would Americas team play.

Dazzy:

billbates:

count me in. "Landry Field" yep thats sounds good, a real ring to that. ...my second choice would be "Americas Stadium".where else would Americas team play.

hehehee "America's Stadium" DOES have a nice ring to it.

Wow!  Both names sound really good but I am leaning towards "Landry Field". 

When the term "America's Team" is discussed, you will sometimes hear comparisons made between the Cowboys and dominant teams in other sports. I seem to recall Steve Sabol saying that, when NFL Films was trying to decide what to call their highlight reel from the Cowboys' 1978 season, they tried to come up with something that would reflect the fact that, like Notre Dame football, Celtics basketball, or Yankees baseball, everyone in America had feelings one way or the other for them - you either loved them or hated them - and, like those other teams, they had a huge national fanbase. Hence, the moniker "America's Team." I have also heard the Cowboys described as the "Yankees of football."

It was with this in mind that my attention was piqued when watching the home run derby last night and the new Yankee Stadium was mentioned (more than once.) Their new stadium, like ours, will exceed $1 billion when all is said and done. I wondered if naming rights had been considered. So, I googled it and this is one thing I read (I added the bold face:)

It was Lonn Trost, the Yankees’ chief operating officer, who noted the new costs Thursday during a news-media tour of the construction site. They will be borne by the team, not the city and the state.

The team’s debt service will surely rise — and it won’t get any help from a naming rights deal. Trost said the team has rejected offers of at least $50 million a year — two and a half times what Citigroup is paying the Mets — to name the stadium for a corporation. He did not say which companies would pay such a fee.

Still, even without naming-rights booty, Sal Galatioto, who runs a sports investment banking company, said the Yankees shouldn’t have much trouble finding more financing. “The Yankee name carries a lot of weight with investors,” he said. “They have a good story to tell, especially if some of the increased expenses will increase revenues.”

As I said in an earlier post, I have no illusion about the nature of today's game and the need for new revenue. And, at least for the time being, football's salary cap is much different than baseball's. I just found it interesting that the "Cowboys of baseball" (haha) are passing up naming rights money. Would it seem right for the Yankees to be playing in Taco Bell Park or some such nonsense? No. Similarly, can you imagine the famous voice of John Facenda saying, "On the frozen tundra of Harris Bank Field...." Ludicrous.

Now imagine yourself saying, "There's a hole in the roof of Bank of America Stadium, so God can watch his team play on Sunday." Blech.

I'm resigned to the fact that Jerry will prostitute out the name of the stadium, I'm just even more depressed when I see our "equals" resisting the urge to do the same.